St. Joseph Medical Center

Founded over 130 years ago, St. Joseph Medical Center is a keystone in regional health care for Southeastern Pennsylvania. At the same time, the hospital has traditionally been the other hospital in a rapidly growing and evolving market. Our work for St. Joe's principally focused on brand development and began by defining what SJMC was - in concert with what senior management desired it to be and what our market research told us it should be - to reposition this 130 year-old brand into a legitimate market leader. We worked with senior management to develop an overall branding strategy and identify and segment key publics, developing individualized communications strategies to target and communicate with them and reposition the hospital at the same time. Within 12 months, every metric was up - from utilization to patient satisfaction, and everywhere in between.

Primary Competencies Supported: Orthopedics, Hearts, Cancer, Stroke, Pulmonary, Women + Children, Community Health Center

Click any image to view a larger version.