B2B - International Experience: It's a big world, but it's getting smaller every day. With the mix of our business to business clients, over half of our business to business work is international. At the same time, borrowing from former House Speaker Tip O'Neill, all marketing, like politics, is local. Whether we're creating advertising or literature or sales support or trade show support for use in a country, culture or market other than the United States, the goal and the process are the same: tell the story - persuasively in a way that resonates with our target. Culture is important. So is, obviously, language. And the market for a widget in China may have completely different drivers, hot buttons, information needs and communications subtleties than the market for that same widget in France. It's our job to recognize, understand, embrace and deliver on those idioms of commerce. And we're really pretty good at it.

The examples in this portfolio provide an overview of some of the work we've done for clients involved with international business. And of course, if you have a question or want more information, please don't hesitate to ask. Click any image to view a larger version.