Insight: Can you really increase utilization with strategic communications?

Assuming that your quality and patient satisfaction numbers are where they should be, utilization is the direct connect to preference building. But can you really increase utilization with strategic communications?

What would you say if you could increase your orthopedics business by 55%? Or 61%? Or double your cardiothoracic surgery caseload? Or boost urology or breast imaging cases to a point where you have to put a “hold” on marketing because you have more business than you can handle? Or you could finally have a physician, nursing and employee engagement and alignment initiative that showed real results? What would you say if you knew that the people who helped make those things happen were on your screen right now, in front of you?

Would you say, “Yes, I’d like to talk with those guys?” We certainly hope so.

In hospitals from Pennsylvania to Colorado to Florida—in a wide variety of competitive situations—we’ve helped our clients make things happen through sound, evidence-based strategy and effective strategic communications. We could help you, too.

Importantly, reaching the utilization goals you have set will require more than just talking the talk. Yes, traditional marketing and advertising are important - after all, they represent your unique ability to tell your story and shape the dialog - but there's more to it. Traditional marketing and advertising alone cannot increase the metrics that are vital to a brand’s sustainability and success. To seize this opportunity, strategies and initiatives must include a strong emphasis on communications designed to get important and key information directly into the hands of all stakeholders at strategically chosen touch points - externally and internally. There has to be integration of your mission, your vision, and your strategic plan into your communications to all stakeholders and publics. There has to be real substance.

That’s why choosing your communications partner has lasting implications. In fact, it's mission-critical. We want to be your partner. We can help you make this happen.

Learn more. Request a a copy of our Healthcare Case Studies. Click here.